Role of Good Content in Search Engine Optimization

Published: 08th June 2011
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You must have heard this line many times by now, "content is king". What does it mean? How the content can be king after all. No matter how many optimization techniques you apply on your website, if the website lacks original and interesting content nothing can hold you back from decreasing page ranks.





No body wants to read old or copied content. The content should always be fresh and readable. Imagine you want to know about "how to do SEO?", and you search for this query on several websites. Will you go for the techniques that are real, fresh and original or you will be happy to see copied or bad content? Even search engines don’t like to read about bad content.





What is a good content?





Well a content that is fresh and not copied has appropriate number of keywords and speaks about the title and is well framed. Wow, so easy to say yet we find it difficult to have one. When you have your business online, you need to take care of the content you give online. Good content will always attract better customers and their attention.





When we find a good content we tend to stay longer on that website. We trust the website in some way or the other. One should never unnecessarily stuff keywords into the content. If you put extra keywords in content, your matter becomes bad and people don’t like reading it. When we market about a website, we write about it and if people like it they will definitely go to the website. What if the content is badly written? I don’t think anyone would love to read about keywords instead of content.





Content should always be grammatically correct with least mistakes. It just disturbs the user if he reads a badly written content. Content should be clear and concise. You do not want to confuse your readers do you?





Some people think that content will be great only if they use difficult words or Shakespearean English. This is not true at all. The readers should be able to understand what you write and what you wish to convey them. What if you have written a post on how to do ‘A’ and they understand how not to do ‘A’?





These are some of the tips to remember while writing content in SEO. A good content is a treasure to keep. Written once and read many times.

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